Tag Archives: Wine

Adam Teeter co-founder VinePair

Adam Teeter

Interview: How to bring passion to a holiday with Adam Teeter of Vine Pair

Adam Teeter is the co-Founder of Vine Pair, a site that makes wine easy to understand for millennials. You will learn about wine, music, and what passion looks like on a Friday afternoon before a holiday weekend. LISTEN.

Below is a summary of our interview:

Quote

“I wish you everything you wish yourself” – Adam’s mom

The Journey

Adam grew up in a small town in Auburn, AL where his parents were professors for Auburn University. When he was of age he moved to Emory Univerity in Atlanta majoring in journalism and political science.

After school, he moved to the East Village of New York to follow the woman he loved.

Music A&R
Adam started doing work for the Brooklyn Philharmonic Orchestera as a marketing and PR strategist. After 2 1/2 years, he was offered a job with now defunct record company J-Dub Records doing A&R (artist and repetoire) and marketing.

Malthus Yahoo and Balkan Beat Box were groups under label.

B School 
Soon enough he discovered he want to build a company himself. He had a whole bunch of ideas but he had no skills to make them a reality.

He enrolled at the Stern School to get his MBA to become knowledgeable about business. At Stern, he took the three year route, in an intense schedule where he left work to take classes at 6pm at night.

Building VinePair

While at school Adam started to turn his entrepreneurial attention to wine. Wanting to make wine unpretentious, he decided he wanted to do something to educate millennials about wine.

Low Point

At age 23, Adam thought he had all the answers. He started his own PR firm for musicians. He worked with a lot of musicians who did not pay him (contracts are important) and he realized he didn’t have a lot of skills he needed to succeed.

Aha Moment

Vine Pair created an infographic that got them on the front page of Digg and brought thousands of visitors to their site.

The Work

In A Phrase: Vine Pair is the content hub to learn and be entertained about wine.

Adam runs Vine Pair with college friend, Josh Malin. Josh is the tech guy and designed the website. Vine Pair has many staff writers who are demystify number ratings and all the esoteric things people associate with wine.

You MUST listen to this

Adam explains how the term A&R was created in record companies. Also, Adam breaks down exactly how a new person to wine can understand it. It’s incredible 🙂

*Bonus Article*

Article discussing how sommeliers are getting pushed out by wine collectors

Lightning Round

Books Adam Recommends

Adventures on the Wine Route by Kermit Lynch

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Helpful Habit:

Get one big task done every day

Helpful Person:

His wife, Naomi

Internet Resource

Vine Pair runs everything on Google (docs and all their apps)

What’s Your Purpose

Make an impact. Change things. It’s not about class exclusive access. He wants to open things up.

Where to follow Adam

VinePair Website

Faceboook

Pinterest

Parting Words

Find people who are cheerleaders.

Don’t be afraid to fail. Failure does not mean you cannot do something. Just learn from it and move forward.

Tired of waking up, going to work, and sleeping with no sense of progress? I am offering a free 30 minute one on one career coaching session just for you. In the session, I will help you create a career plan to make more progress in the next 3 months than this past year. Click here to schedule your session

One More Thing

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Madeline Puckette

Madeline Puckette

Interview: How to Develop your Wine Palate with Madeline Puckette 

Madeline Puckette is the founder of Wine Folly, a blog where wine is simplified. She’s been developing her palate and becoming an expert on educating people on wine.

Below is a summary of our interview:

Quote

“The more you know, the more you know you don’t know.”

As you become an expert in your field, you start to understand there’s so much more to know.

Her Journey

As a little girl, Madeline wasn’t really drinking that much wine, so it did not seem like an obvious choice back then. Madeline was really passionate about music, and she was a singer and music producer. When audio production was new, she got into audio production and went to school for music technology; singing and producing in Los Angeles trying to work with producers. She had all this half-way momentum, but it didn’t pan out. She just thought she wasn’t putting her full soul in her music.  Then she ended up moved out of LA and went to Reno, Nevada to step out of her situation and ended up in this dead-end job as a graphic designer.  And around 2008, she got laid off like everyone else in that market crisis era. Since she didn’t know what to do, she just went to a wine bar. Throughout the days at work one of the things she looked forward to afterward was drinking wine. At the wine bar, the bar owner noticed this passion in her, as she was trying to describe the flavors, so he gave her this book and told her if she read it, he’d let her work there part time. And Madeline, having just been laid off, was thinking, “I get to work at a wine bar? Cool!” Her boss had so much knowledge though, was always excited about inspiring her. She became a certified sommelier.  Madeline started interviewing for jobs in New York City, which didn’t go well.  But when she went back to Reno, she told her boyfriend it was beautiful in Seattle, so they moved to Seattle, WA. Madeline really loved the internet and wanted to talk about wine, so she combined the two passions.

Low Point

Saying goodbye to music was a big deal. It was a turning point. When she started Wine Folly in 2010, she had done it for two months, but then closed it. Finally, she opened it full-time December 2011.  Blogging is more than a full-time job. Every day there’s a new challenge to it.

Aha Moment

The time she created an Infographic called, “how to choose wine” and threw it up on Facebook, which got 1,000 shares in the first day. So that Infographic turned into several Infographics and wine maps, turning that into a way to make money. That was her aha moment.

Madeline’s work now 

Wine Folly is a free online resource to learn about wine. Wine is a little more interesting when you don’t just drink it and get drunk, you learn about culture and agriculture and understand how different people solve problems. The more you explore, the more developed you become more understanding about the world through the lens of wine. At the end of the day, you can enjoy the tastes of wine. What you like about wine is different than what someone else likes.  Even if you’re a moderate drinker, there are a lot of different healthy benefits for people.

You can learn more about oak-aging and how that makes wine taste like vanilla and butter, and that’s how to develop your palate.  Much more can be found over at Wine Folly. Did you know Sauvignon Blanc often tastes like gooseberries or that an Albarino has a lemon-y quality to it?  Her signature post on Wine Folly is an Infographic on wine and food pairing that is very clear and understandable, easy advice to follow.

 

What’s exciting Madeline now

In terms of Wine Folly, she’s creating educational content and make it much easier to find when people come to the site. She has new posters coming out, and other behind-the-scenes projects but she can’t talk about. However, she’s adding more wine experts that can provide more value.

Tired of waking up, going to work, and sleeping with no sense of progress? I am offering a free 30 minute one on one career coaching session just for you. In the session, I will help you create a career plan to make more progress in the next 3 months than this past year. Click here to schedule your session

Lightning Round

Book Madeline Recommends

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Helpful Habit:

She changes the music she listens to. It gets her to see things differently.

Helpful Person:

Her business partner, Justin, who is the CEO of the business. While she’s the wine expert, he’s the one who puts the tools in place to make Wine Folly work. He’s awesome, and he’s also her boyfriend. Business advice: If you don’t work out and you’re running a business together, then you were never meant to work out.

Internet Resource

EverNote – an app

What’s Your Purpose

To inspire people. That’s her job.

Where to follow Madeline

On Twitter, and on Instagram. Winefolly.com also has her information there. The best thing to do is to subscribe to their site to get e-mails. She can be found there, too.

One More Thing

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Zev Robinson, Documentary filmmaker

Zev Robinson

Interview: Where does Wine Come From with Zev Robinson

Zev Robinson is an artist and a documentary filmmaker who is taking us through the wine making process. He was born in Israel, named after his great grandfather, which means “wolf.”  Zev really wanted to explain wine as food, not as an elitist drink. We learn how the urban and rural connects in wine and agriculture with his talk.

Below is a summary of our interview:

Quote

Put yourself in other people’s shoes. Essentially, do unto others.

His Journey

Born in Israel, Zev moved to Canada when he was  young and started viewing films when he was 13 years old. Once high school was completed, Zev chose to study art in college. He painted and scraped by on his art. After moving to NY for 5 years in the 80’s, he ended up in Spain, then moved to London for 10 years. Then, he began to do videos, art pieces and moved back to Spain where his wife was from. As he was taking a walk through the vineyards, Zev thought it’d be great to do a documentary on how grapes got to bottles of wine on the shelves in supermarkets in London. He also talks about the hard work and life of a farmer.

Low Point

In 1998, Zev got into a really bad car accident in Great Britain, and he thought he’d already had a bit of bad luck in terms of selling paintings, so something had to give and he started doing web design to round out his living. He put down his brushes and studied web design. He had cursed his life and felt bitter.

Aha Moment

What began as a short documentary project after his walk in the vineyard  grew to an 80 minute documentary and the reaction was so good and it was a new audience, but he could take it to a different audience. People can learn about wines from the various regions of Spain.

Zev’s work now  

His goal is to talk about wine as food, not as an elitist drink, and explain how the urban and rural connects. Zev works harder than the average worker of a 9-5 day. It took a long time to get a reputation as someone working in Spain making documentaries about rural life in Spain and sustainability. With interest, the challenge is to keep on going.

What’s exciting Zev now

Zev’s working on something called Cultivating Tapas, linking the farmers to restaurants and everything in between to be finished this year.

Lightning Round

Books Zev Recommends:

Zen in the Art of Archery

Helpful Habit: Get up, have tea and get to work.

Helpful Person: His wife, Albertina and family have been fantastic as support system.

Internet Resource: Find Tessa’s Table on Facebook

What’s Your Purpose: Find your purpose in life and follow it.

Where to follow Zev

YouTube: Zev Robinson

Zev’s blog 

Parting Words

It’s your life. You have a life. Everybody’s circumstances are different, but what you put into something is what you get out.

Tired of waking up, going to work, and sleeping with no sense of progress? I am offering a free 30 minute one on one career coaching session just for you. In the session, I will help you create a career plan to make more progress in the next 3 months than this past year. Click here to schedule your session

One More Thing

If you enjoy this interview, please take some time to rate and review us on iTunes or Stitcher.