Joseph Carrabis neuromarketer

Reading virtual minds with Joseph Carrabis

Joseph Carrabis, marketing researcher extraordinaire, NextStage Evolution

Joseph Carrabis uses technology to read virtual minds through their purchasing decisions. He is the Chief Neuroscience Officer and Data Science at InsightXM and runs NextStage Evolution. He is author of over 25 books on marketing psychology including Reading Virtual Minds, Volume I.

We talk about the psychology of purchasing decisions online and in stores and his journey to a worthwhile career.

3 Lessons from the Interview

  1. The difference in how men and women approach shopping

  2. How the placements of elements affects the process of shopping online and offline

  3. What gives Joseph perspective in this crazy world

Play the interview and read the notes below

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Quote of the Day

“If all else fails immortality can be always be assured by a spectacular error ” – John Kenneth Galbraith


“The problem with communication is the assumption that it has occurred” – George Bernard Shaw


Featured Books

If you buy these books via our Amazon links you will help support Purpose Rockstar at no extra cost to you.

The Wall – Gloria Jay Evans

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A modern parable relating the consequences of surrounding ourselves with protective walls that isloate us from love and fellowship

Lives of the Monster Dogs – Kirsten Bakis

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A postmodern Mary Shelley, taking the parable of Frankenstein’s monster several giant steps farther, might have written this fable of a novel about a tragic race of monster dogs–in this case, genetically and biomechanically engineered dogs (of several major breeds)

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Getting to Know Joseph Carrabis

What is a helpful habit?

To recognize that I can always learn more

Who is a helpful person that helped you on your journey?

His wife Susan

What is your purpose on this planet?

To be better the next day

Want to read virtual minds with Joseph?

Join his NextStage Evolution group on Linkedin
Listen to other episodes

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Derrick Duplessy

Executive Director at Duplessy Foundation
Derrick has coached 500+ executives in 10 years as an executive coach. He runs Duplessy Foundation which is dedicated to creating meaningful careers for everyone. He also hosts Purpose Rockstar, a daily show on iTunes where he shares the career stories of a variety of guests.

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