ashley rankin

How To Launch Successful Kickstarter Campaigns: Ashley Rankin of SHREDLY

How I Raised $25K in 30 Days

Ashley Rankin is the founder of SHREDLY, a women’s mountain bike apparel line that was one of the most funded clothing Kickstarter campaigns. Starting a business is never easy–Ashley faced mainly challenges when it came to dealing with customer feedback and getting funded. Although she never heard of crowdfunding prior and was hesitant to join Kickstarter, she learned a lot along her way and was able to launch a successful campaign. 

ashley rankin 

Listen to Ashley Rankin’s story on how she got involved with SHREDLY, what it’s like to run a business after creating successful Kickstarter campaigns, and how she managed to raise $25K from this platform.



Quote of the Day

You never know if you don’t try.Unknown

3 Lessons from Interview

  1. What she learned and how she found herself when she was abroad

  2. Challenges she faced while first running her clothing business and how she overcame it

  3. How to manage a full time job and running successful Kickstarter campaigns

Featured Books

The Boys and the Boat 

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Getting to Know Ashley Rankin

What is a helpful resource for you?

Colorado Department of Revenue page is a great resource to have when you’re doing your own taxes.

Who is a helpful person that helped you on your journey?

Lindy, Ashley’s mentor, believed in her from the very beginning of SHREDLY.

What is your purpose on this planet?

Her purpose is to make a change and make the world a better place.

How to connect with Ashley Rankin?

SHREDLY Facebook

Instagram @shredly

Twitter @SHREDLY



Inspired by this story?

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Hi my name is Joycelyn Chen and I'm a 19 year old Los Angeles native currently residing in Boston. Marketing and Advertising. Food and brunch enthusiast, photography and film, and tennis player.