C.C. Chapman YSN Chief Marketing Officer

C.C. Chapman

C.C. Chapman is entrepreneur, marketer, and brother from another mother. He is author of the Content Rules with Ann Handley and Chief Marketing Officer at YSN. We discuss his life and have a controversial conversation about selfishness in nonprofit marketing. Do not miss this.

Below is a summary of his interview:


Not all those who wander are lost

The Journey

We go down memory lane from growing up in New Hampshire to CC’s rise as a marketing maven

Low Point

CC takes us to the point where the marketing agency he was working for ran low on funds and the decision to go out on his own.

Aha Moment

CC talks about getting the call from his co-author Ann Handley that she was using his book in her marketing class.

CC’s work now  

We chat about marketing in general and try to answer the question: Are nonprofits selfish marketers?

What’s exciting C.C. now

C.C. discusses his new role as Chief Marketing Officer at YSN (Your Success Now)

Lightning Round

Book C.C. RecommendsRules of the Red Rubber Ball: Find and Sustain Your Life’s Work

Helpful Habit: Writing things done with pen and paper

Helpful Person: C.C.’s Dad. Instilled blue collar work ethic

Internet Resource: Refresh App

What’s Your Purpose: Leave the world better than I found it

Where to follow C.C.


Let C.C. know how much you enjoyed this interview.

Parting Words

Finding what you are doing to do in life in not easy. You’re more than likely going to try several different things …I have a degree in Computer Information Systems and now look what I am doing. Learn from your mistakes and keep pushing forward.

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One More Thing

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Derrick Duplessy

Executive Director at Duplessy Foundation
Derrick has coached 500+ executives in 10 years as an executive coach. He runs Duplessy Foundation which is dedicated to creating meaningful careers for everyone. He also hosts Purpose Rockstar, a daily show on iTunes where he shares the career stories of a variety of guests.

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